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Research papers

Evaluating new fragrances in a new way

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Stan Knoops, Anne Michaut
Company: International Flavors & Fragrances (IFF)
March 16, 2003
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Citation

Knoops and Michaut (2003a, March 16). Evaluating new fragrances in a new way . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/evaluating-new-fragrances-in-a-new-way-